B08- Brands, Marketing, and Advertising with Social Media

 The success and failures of different brands and companies with the use of social media is more prominent now than ever. I think one of the biggest mis-use of social media companies when using advertisements is when companies begin to over use AI for their advertisements. Multiple companies have been utilizing the growing and advancing AI but is often critiqued for being lazy and cutting corners. Disney the popular animation company has even been under fire last thanksgiving for posting a completely AI made image of the popular characters at the thanksgiving dinner table. Viewers were quick to spot issues in the image leading to outrage from fans, as animation is the very foundation that started the company. Other brands like Coca-Cola and Heinz have also been seen using AI for their newer advertisements.

    Companies who have been successful in using social media are companies that understand the types of humor for the age group they are marketing towards. Duolingo is a prime example of this, the app is designed to help you learn foreign languages, however the Duolingo social media presence has made the Duolingo owl a household name for Gen Z consumers. The companies TikTok focuses o current trends and remakes them with their mascot, as well as participating in roast culture both on their own app and social media, similarly to the popular Wendy's Twitter account. The company will post jokes and funny videos that create for traffic on the video, thus creating more revenue.

   Another example of higher ups making decisions that do not flush out is the new Starbucks rule of requiring baristas to write fun notes on every single cup, the goal was to get free advertising from consumers who would take pictures of their cute thought out sayings on their cups. However, baristas make hundreds of drinks a shift and during rush hour it is near impossible for workers to come up with creative sayings while still keeping up with the flow of business. Now consumers are not posting their cups and workers are more drained. If companies want to be successful in advertising on social media, they need to be aware of the humor and interests of the demographic they aspire to market towards. Understanding what the consumer actually wants to see. 

Disney's AI image they released for Thanksgiving, enraging fans




    

Comments

Post a Comment

Popular posts from this blog

B02- User Generated Content

Image
 User generated content is all around us, this very blog you are reading is user generated content. With the ever evolving technology, user generated content is more accessible than ever before! With so many people having access to post whatever they want, issues can begin to stem with how accurate the information we are reading is. Popular websites like Wikipedia may seem like the best option because it is one of the first sources to come up when putting in a Google search, however Wikipedia is often riddled with incorrect information as anyone is able to upload information onto Wikipedia. This can even be followed in social media as I have said before, my goal with this blog is to help weed out inaccurate hacks, recipes, and workouts with user generated content intended to get the most clicks. More clicks means more engagement, which means more money. Users will create crazy eye catching thumbnails with desirable results to get the most engagement, whether or not the information ...
Read more

B11- Avoiding Social Media Pitfalls

     With the internet being so engrained in our society and public, everything we post and create will be able to be tracked down to us. This is expedited especially for celebrities and influencers who have a plethora of haters and paparazzi who will search for anything to tarnish their image. Cancel culture has made it so something you have posted over eight years ago can put your entire career to a screeching hault. Countless times have old tweets from ascertain celebrity come out where they have to then damage control in order to save their image. Not only do the celebrity or influencer try to save their image by apologizing or taking accountability for their actions, companies will cut ties with celebrities in controversy in an effort to protect their overall revenue. An example of this is with popular youtuber PewDiePie. PewDiePie, also known as Felix was the highest paid Youtuber in 2017 when a video of him using the N-word surfaced with later being accused of anti...
Read more