B04 Crowdsourcing and Crowdfunding

 Crowdsourcing and crowdfunding is all around using social media. Crowdsourcing is a great way to get feedback and information form a wide base and get a deeper look and viewer and customers ideas and a good way for consumers to feel ore connected to the products they are loyal to. Often companies use crowdsourcing to get information and opinions to create better products. Many brands we love have done a form of crowdsourcing by having consumers submit ideas, flavors, or opinions. This creates an audience fir the brand as consumers are excited to see their idea potentially being distributed. This blog I create could be considered a form of crowdsourcing as I am providing reviews of gym workouts, recipes, and new products. 

    Haley Cordova (@Fueledbyfitness on TikTok) is a popular fitness and lifestyle influencer. Cordova, like many other influencers currently uses crowdfunding in the way of offering an exclusive personal training regime, offering exclusive content to supporters to pay for production expenses. Many influencers use different forms of crowdfunding in an effort to provide them with the resources to make the most ideal content, travel influencers can use crowdfunding to fund expenses for traveling to different areas and providing supporters with exclusive behind the scenes content. Providing consumers with extra and exclusive content encourages viewers to contribute in an effort to get the "best" content. When picking the workouts I will be trying, I will be using influencers who do not have any exclusive paywalls as I want to provide reviews of the entirety of their content instead of the free content they show.



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