B07- Business and Social Media

     Businesses have taken part in the wide social media takeover in our generation. Businesses have seen how social media has taken over how we interact with one another, connecting with a wide audience of people is easier now than ever before. One of the biggest ways I have seen companies take a step into social media is through humor. I feel this started a few years ago when the popular fast food company Wendy's had their twitter account begin to roast not only their consumers but even other companies. 

    Wendy's was one of the first companies to use social media and poke fun at their consumers, this increased their audience as social media users would make these roasts go viral and start engaging with the company account for a chance to be roasted by the company.

Other companies started to follow suit when seeing the success of the Wendy's account with other fast food and other companies joining in on the roasting fun, roasting other companies as well as their consumers. I feel this has increased ten fold with the rise of TikTok, companies have begun to follow different trends and respond to popular content. Businesses also will use shock value to increase engagement. April fools day has become iconic for brands in the social media world. Thousands of companies release "new" products to get engagement, one example is for this April fools how the Omaha steaks branded Instagram account released a new book called "Meat-cute" poking fun at the increasingly popular Booktok romance novel community. Similarly the Sour Patch Kid brand released they would no longer be sour, these innocent fun jokes companies put out increases their visual audience which increase revenue as making money from social media is becoming one of the most sough after jobs in recent years.







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